Autumn Brilliance® Serviceberry Tree

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Planted for both as an ornamental and for its edible fruit, the Autumn Brilliance® Serviceberry is a treasured tree for all seasons. Named for its notable fall color, Autumn Brilliance® is just as spectacular in the spring, with its abundance of showy, white flowers.

The flowers give way to small green berries that gradually deepen into red. They finally mature a deep, rich purple in early summer. Sometimes referred as Juneberry, named for the annual summer time frame of the ripe berries. Other common names for plants in the genus Amelanchier include saskatoon, shadbush, sarvisberry, and sugar plum.

Serviceberries look like large, dark blueberries. You can eat serviceberries raw, bake them in pies or cook them into delicious jams.

The Autumn Brilliance® Serviceberry can be pruned as a single stem tree or a multiple stemmed large shrub which is suitable for accent planting or privacy screening. A great choice for a landscape centerpiece, the Autumn Brillance has oval shaped, coppery-red, becoming rich green throughout the growing season, and then red again for a fiery fall display. Plant serviceberry trees in full sun for maximum fruit production.

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Bloom Color White
Fruit Color Purple
Fruit Size Small - Medium
Ripens/Harvest June
Shade/Sun Partial Shade - Full Sun
Soil Composition Loamy
Soil Moisture Well Drained
Soil pH Level 5.5 - 7.0
Taste Sweet
Texture Firm
Years to Bear 3 - 4
Zone Range 4 - 9

Zone Compatibility

This Variety's Zone Range 4 - 9
My Hardiness Zone ?
The USDA hardiness zones offer a guide to varieties that will grow well in certain climates. Each zone corresponds to the minimum winter temperatures experienced in a given area. Make sure that your hardiness zone lies within the zone compatibility range of this variety before ordering.


This variety requires another one for adequate pollination.

Cross-pollination by a different variety is key to its growing and bearing success. Plant a pollinator within 100' for best pollination.

Tools & Supplies

Having the proper tools and supplies when growing your own can make the difference between a good harvest and a great harvest! Here's a list that our experts recommend for this variety.

Planting & Care

Learn all about how to grow flowering trees in The Growing Guide. An entire section of our website dedicated to your growing success.

Questions & Answers

Customer Reviews