Ozark Beauty Strawberry Plant

Ozark Beauty is one of the most popular everbearing strawberry varieties ever grown — and “everbearing” is the key word. Unlike June-bearing strawberries that deliver one concentrated harvest, Ozark Beauty produces multiple flushes of large, sweet, scarlet-red berries from early summer through the first frost, giving you fresh homegrown strawberries across the entire growing season rather than a single two-week window. Large, firm, juicy berries with genuine sweet strawberry flavor, outstanding fresh or in preserves. Spreads readily through runners to form a productive planting that expands on its own. Cold-hardy, vigorous, self-pollinating, and bearing in its first year.

Everbearing — Fresh Strawberries All Season, Not Just Once

The practical difference between everbearing and June-bearing strawberries is worth understanding before you plant. June-bearers produce one heavy crop in late spring — a glorious two to three weeks of strawberries, then nothing until next year. Ozark Beauty’s everbearing habit means the harvest repeats: a spring flush, a summer flush, and a fall flush that continues right up to the first hard frost. For home gardeners who want fresh strawberries steadily through the season, that repeat-harvest pattern is exactly what makes Ozark Beauty such a consistent favorite.

Large, Sweet, Scarlet-Red Berries — Outstanding for Every Use

The berries are large and genuinely flavorful — firm enough to hold up through picking and handling, sweet enough to eat by the handful straight from the plant, and richly colored enough to make beautiful jams and preserves. The scarlet-red color goes all the way through the flesh, which produces the deeply colored, richly flavored preserves that pale-fleshed varieties simply can’t match.

Spreads Through Runners — A Planting That Grows Itself

Ozark Beauty spreads readily through runners, sending out new daughter plants that root nearby and expand the planting naturally over time. One season’s planting becomes two seasons' harvest as the colony fills in — a self-expanding productive ground cover that rewards patient growers with increasingly generous harvests year after year.

Why Growers Choose Ozark Beauty Strawberry

• Everbearing — multiple flushes from early summer through frost — not just a two-week window
• Large, sweet, scarlet-red berries — outstanding fresh, frozen, and in preserves
• Spreads through runners — a self-expanding planting that grows more productive over time
• Cold-hardy, vigorous, bears in first year — reliable and rewarding from the start
• Outstanding for beginners and experienced growers alike — forgiving and consistently productive
• Self-pollinating — productive with just one planting